The CBU recently held a webinar on “Digital Analytics & Traditional Media” which was attended by over 40 employees from our member organizations in Anguilla, Barbados, Guyana, Jamaica, Trinidad & Tobago, St. Vincent/Grenadines and Suriname.
Moderated by panelists from around the region, the webinar addressed the challenges faced by broadcasters and publishers in traditional media as they navigate and compete in the digital media space .
Topics covered by panellists included:
- Making social media work for you instead of the other way around
- Building your content
- Social Media Analytics – what data should you analyse
- Data Purpose
- Return on Investment
There was robust discussion as members welcomed the opportunity to hear from our experts while sharing their own experiences and challenges.
Some feedback from participants:
“This was an excellent discussion yes we do need more and I am proud to hear that the traditional media still is very powerful as we do hear from social media enthusiasts that it is dying.”
“I totally agree with educating both sales people and the consumers on digital advertising and consciously creating a culture that embraces and practices using and promoting digital content.”
“Thank you for inviting us to participate. We got a lot of tips and hints out of it.”