Bridgetown, Barbados: Sagicor Financial Company Ltd. (SFCL) is proud to support the work of Caribbean media through the annual Caribbean Media Awards, hosted by the Caribbean Broadcasting Union (CBU). The financial services entity will again sponsor awards for work in the areas of financial literacy journalism and health education journalism in the television and print categories.

The health education journalism awards recognise current affairs content that focuses on and promotes an understanding of the national or regional health sectors, while the financial literacy journalism categories recognise news or current affairs content that focuses on and promotes an understanding of the financial components and skills pertaining to the effective management of money and debt. Last year’s awards for financial literacy journalism were won by Great Belize Productions Ltd. and the RJRGLEANER Communications Group of Jamaica, while the awards for health education journalism went to WESN Content Capital, out of Trinidad and Tobago and the Daily Observer in Jamaica.

In announcing support for the fourth consecutive year, Sagicor’s Vice President, Communications and Brand Experience, Ingrid Card, reiterated the need to appreciate the important work done by the region’s media practitioners.

“We are pleased to be able to support the CBU in their commitment to informing and educating their audiences in health education and financial literacy. As our audiences continue to take a greater interest in their health and management of finances, we wanted to give whatever support is necessary for the media to be able to continue its work in these key areas.”

CBU President, Dr Claire Grant noted the depth and duration of the relationship with Sagicor around the CBU Awards as evidence of the significant benefit to both the private sector and the media sector in these kinds of collaboration.  Dr. Grant said, “CBU is pleased to partner once again with Sagicor in highlighting these themes so critical to the region’s development.”

For more than three decades, the CBU has annually presented its Caribbean Media Awards to celebrate the best of content created by print, digital, television and radio media houses in the Dutch, English, French and Spanish Caribbean. The NGC 35th CBU’s Caribbean Media Awards Gala will be hosted on August 13 in Plancencia, Belize, during the 55th Annual General Assembly taking place from August 12 to 14, 2024.