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World Radio Day 2022 – Radio and Trust

February 13th was proclaimed World Radio Day in 2011 by the Member States of UNESCO and adopted by the United Nations General Assembly in 2012 as an International Day.

Now in its the 11th edition, UNESCO calls on radio stations worldwide to celebrate this event highlighting the achievements of the world’s most widely used medium for over a century under the theme “Radio and Trust”.

A message from UNESCO’s Director-General

Read a message from Ms Audrey Azoulay, Director-General of UNESCO, on the occasion of World Radio Day, 13 February 2022 available using the links below.

About World Radio Day 2022 – Sub-themes

This edition of World Radio Day is divided into three main sub-themes :

Trust in radio journalism – Produce independent and high-quality content

Respecting basic standards of ethical journalism has become challenging in the present high-tempo digital age. However, in order to keep or raise listeners’ trust, journalism must continue to be based on verifiable information that is shared in the public interest, holds the powerful to account and helps society build a better future for all.

Trust and accountability – Take care of your audience

Reaching out to a selected audience group implies serving the informational needs of all listeners and being a catalyst for integration and social participation – including persons with disabilities. Digital radio platforms provide grounds for innovation in the accessibility of content for the latter, such as the use of sign languages or automated subtitles for hearing-impaired audience when streaming, or announcements of content for blind listeners.

Trust and viability of radio stations – Ensure competitiveness

How can radio survive when financial crisis hits the media market? How to transform loyal audience engagement into financial sustainability? This sub-theme links the economic survival of radio stations to their ability to attract and retain a large enough base of loyal listeners to be sustainable or to embed listener interaction into their business models.

 

For more details on World Radio Day 2022 :

Download the World Radio Day 2022 Background Paper for more information on this year’s theme and learn how you can participate at https://en.unesco.org/commemorations/worldradioday

 

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