World Radio Day 2018 – Radio & Sports

Dec 7, 2017 | News Releases


As we look forward to a year of momentous sporting events, events that have the ability to unite the hearts and minds of people everywhere, we call on all radio stations around the world to showcase the beauty of sports in all of its diversity. Let’s celebrate the traditional sports that connect us to our cultural heritage, the grassroots sports that anchor us within our communities, and the inspiring stories that challenge gender stereotypes and provide positive role models for young people around the world.

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World Radio Day 2018: Radio and Sports

The theme for 2018 is all about the alliance of sport and radio as a force for civic participation and development as well as for celebrating humanity in its diversity.

We are excited to celebrate radio’s critical function in shaping this alliance, by providing a platform for radio stations, and listeners alike, to construct their programs and conversations around Radio and Sports.


Radio and Sports build and unite communities
Through the coverage of traditional and grassroots games, radio can reconnect people with their cultural heritage, promoting freedom of expression and diversity through cultural expression.




Radio and Sports inspire participation and inclusion
Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Radio has the ability to challenge these norms, promoting a balanced coverage of men’s and women’s sports and fair portrayal of sportspeople irrespective of gender.




Radio fosters goodwill and inspires humanity
Through greater coverage of sports for peace and development initiatives, the universal values of sports, peace, solidarity and tolerance are recognised and celebrated.




World Radio Day 2018: How to get involved

UNESCO invites all radio stations and supporting organizations to join us on 13 February for World Radio Day 2018, a chance to celebrate radio and highlight the importance of radio as a medium through the lens of this year’s WRD theme – Radio and Sports! Radio is still the most accessible, reactive and engaging medium there is, informing and transforming us, through news, entertainment and audience participation.

Celebrate with us
Join the hundreds of radio stations worldwide celebrating an event on or around World Radio Day. Plan a special broadcast, or host an open day or public event.

Spread the word
Tell your listeners, networks and partners about World Radio Day and why it’s important. Post and share on social media using #WorldRadioDay

Join the conversation
Join our Facebook and Twitter pages to stay up-to-date with World Radio Day news, interesting content and thought – provoking conversations.


Our new website will have all the sound clips, jingles, social media visuals and printable materials you’ll need to help make this
World Radio Day the biggest yet !