CBU radio members join international effort to prevent Zika virus spread

Mar 15, 2016 | News, News Releases

The CBU is pleased to announce its participation in a new international partnership with UNESCO, the International Federation of the Red Cross/ Red Crescent (IFRC) and the World Health Organization (WHO) to prevent the spread of the Zika virus.

The campaign utilises the power of radio which, with its proximity to the population and its ease of access, provides a unique opportunity to reach large numbers of people quickly to effectively disseminate prevention messages during health crises and epidemics.  Radio remains the most widely-accessed mass medium in the Caribbean.

UNESCO and the IFRC have prepared radio public service announcements (PSAs) on three topics to promote understanding of what individuals can do to protect themselves, their families and their communities.  The first of the PSAs is available for download from the dedicated campaign website http://en.unesco.org/media-pluralism-and-diversity/zika.  

Recognizing the diversity of the region, the PSAs have been prepared in English, French, Spanish and Portuguese.  And Dutch-speaking CBU member countries and territories will also have access to the materials to ensure they too can air the public service spots.

Other campaign partners are the World Association of Community Radio Broadcasters (AMARC), the International Association of Broadcasting (AIR / IAB) and Radio France Internationale (RFI).

For more information see the attached notices or contact info@caribroadcastunion.org.

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